The brand, already a carbon-neutral company, has done a complete overhaul on 19 of its plant-based products, removing carrageenan, maltodextrin, and egg from their entire line-up. The move comes as Lightlife furthers their commitment to simpler, more sustainable, better tasting plant-based ingredients.
“Lightlife sells a whopping 21 million products each year, so we’re excited to offer people improved items that taste great and that they can feel good about eating,” said Dan Curtin, President of Greenleaf Foods.
The updated products will be hitting shelves this month and include Smart Dogs, Gimme Lean Sausage, Smart Meatballs, Smart Tenders, Smart Ground (Original and Mexican), and Smart Sausage (previously made with egg!). In the final round of testing, the new products received high marks in taste, as well. The new Smart Dog was overwhelmingly preferred compared to previous versions.
Lightlife products are available in major retailers nationwide, including Walmart, Target, Whole Foods, and more. For more information and where to find products near you, follow the brand on Instagram (@LightlifeFoods) or check out Lightlife.com.
By Melissa Nowakowski for VegOut Magazine
(Melissa has been vegan since 2017 and is a self-proclaimed pizza and doughnut enthusiast. A public relations executive by day—when she’s not scouring New York City and beyond for the next great vegan food and beauty finds—she donates her time to supporting animal rescues, traveling, and spoiling her cat, Waffles.)
Source: VegOut Magazine
Lightlife® Makes a ‘Clean Break’ from Plant-Based Competition, Commits to Delivering Simple, Delicious Food Developed in a Kitchen, Not a Lab
With more people eating plant-based protein products, Lightlife wants consumers to know that not all plant-based burgers are the same.
“At Lightlife, we understand the factors that are driving the recent rise in plant-based protein sales,” said Dan Curtin, President of Lightlife Foods. “Because we care so much about leading the future of this important category and what it means to feeding people all over the world, we want consumers to understand the food they are putting into their bodies and how it’s made.”
Central to Lightlife’s message is the fact that not all plant-based burgers are the same. Some are made with hyper-processed ingredients, GMOs, additives and fillers, and fake blood. Lightlife—a real food brand—is developed in a kitchen, not a lab. With only 11 ingredients, Lightlife Plant-Based Burgers offer consumers a clean alternative. Leading plant-based protein competitors have between 18 and 20 ingredients, including some unrecognizable additives like synthetically produced “soy leghemoglobin.”
“We believe the future of protein is cleaner, tastier, and nutritionally superior,” explains Curtin. “The Lightlife Burger is vegan certified, non-GMO certified, soy free, gluten free and kosher. We have sold more than 100 million servings of Lightlife products over the last 12 months, which tells me we are moving our brand in the right direction.”
The process used to make Lightlife’s Plant-Based Burger is as clean as its product, with everything done all in one place, no lab required. Lightlife produces its products in-house from start to finish, which means that every Lightlife Burger is made with the same simple ingredients and delivers great taste, every time. Lightlife is also proud to be one of the first carbon neutral food companies in the world.
Quoted from Lightlife.com
