Despite impressive growth in the plant-based sector, many consumers still hesitate to try – or stick with – plant-based foods. What’s behind this resistance? At ProVeg International’s New Food Hub, they’ve taken a closer look at the five biggest misconceptions that continue to shape consumer attitudes – and how businesses can overcome them. One major sticking point? Taste. Some consumers still associate plant-based foods…

From Linda McCartney sausages to beans on toast, here’s how to follow an old school vegan diet Nicole Whittle, known online as Vegan Beauty Girl, recently shared a YouTube video revisiting what it was like to be vegan in 2007. Whittle, a UK-based vegan content creator and sustainability advocate, has spent years documenting plant-based lifestyles, ethical shopping, and accessible vegan meals. In…

Replacing animal products with plant-based foods, regardless of their level of processing, can lead to significant weight loss, according to new research by the Physicians Committee for Responsible Medicine published in the journal Nutrition & Metabolism. “Our research shows that choosing a bagel instead of bacon for breakfast or a veggie burger instead of a hamburger for dinner is the best…

“It’s so easy to be a vegan now.” The stand-up comedian and athlete shares why he went vegan after watching ‘Earthlings,’ narrated by Joaquin Phoenix, and the positive impact it’s had on his life.  >>VIDEO

In New Survey, Women and Gen Z Adults Were Most Likely to Disagree With Incorrect Notion Nearly 9 out of 10 U.S. adults wrongly believe that it’s important to eat meat, dairy products, eggs, or other animal products to get adequate protein, according to a new Physicians Committee for Responsible Medicine/Morning Consult survey. Women and Gen Z adults were among those most…

New data shared by Our World in Data shows that approximately 94% of animals on earth live on factory farms and at least 100 billion are slaughtered each year for meat and other animal-derived products. The analysis shows these numbers continue to rise.  This is worrying, given livestock farming’s role in exacerbating the climate crisis.  >>MORE

Consumers demand clarity and confidence when they shop. Misleading labels and ambiguous claims won’t cut it. Clear labelling is no longer just a bonus; it’s a business imperative. By committing to clear and credible vegan certification, companies can build trust, tap into a rapidly growing market, and align with the values of today’s conscientious consumers. Consumers are more informed and…

In much the same way people once thought the sun revolved around the Earth, many humans seem to think they’re the center of the universe. Copernicus set us straight with his heliocentric model, and PETA entities are showing the world that it’s speciesist – and nonsense – to think that only humans matter. PETA has always spoken up for all living, feeling…

Just Egg is growing 5X faster this past month compared to the previous year. As the Great American Egg Crisis leaves grocery store shelves empty and restaurants struggling to source eggs, Just Egg, the award-winning and category defining plant-based egg, is stepping in to fill the gaps in America’s egg supply chain. As bird flu drives up egg prices and limits…

Not one to miss out on a trend, celebrities around the world are going vegan! Here are the ethical vegan celebrities who are inspiring change and making the world a kinder place.  Veganism was once considered a fringe movement but is now firmly in the mainstream thanks in part to vegan celebrities. Inspired by environmental and ethical concerns, people from…

Outspoken vegan Ed Winters shares insights from his new book.   It’s this ongoing debate about the merits of veganism, and the ‘rights and wrongs’ of meat-eating, that led Ed Winters, aka Earthling Ed, to write his latest book, How To Argue With A Meat Eater. “Throughout my years advocating for veganism, I have encountered every argument against veganism that exists,” says the…