Earth is home to more than 30,000 known species of fish, which is more than all the other species of vertebrate animals combined. Fish are amazingly diverse and truly fascinating….

Fish are the most misrepresented and misperceived animals… 

Fish can suffer fear and pain…

Globally, an estimated one to three trillion wild-caught fishes and 37-120 billion farmed fishes are killed commercially for food each year. Hundreds of millions more are killed for “sport” each year in the U.S. alone…  >>MORE