In addition to the trust and recognition that come with carrying the Vegan Trademark, businesses also benefit from being part of a community of like-minded companies.

Due to consumer concern about the inclusion of animal products and by-products in items, be that food, cosmetics, fashion or more, it is not surprising that a 2021 survey* found that 77% of consumers think third-party vegan certification is important. When only vegans were surveyed, the percentage rose to 94%. This just goes to show how important trustworthy, clear labelling is to ensure vegan products get noticed by consumers.

The Vegan Society provides support and guidance to its Trademark holders, and helps to promote their products to the growing number of vegans around the world.  >>MORE