Science suggests going vegan is the most powerful way to help animals – and can offer tools to be more effective at spreading the message

Today, nonprofit animal protection organization Animal Outlook launched a new website and e-learning platform called “The Animal Outlook Network,” a first-of-its-kind tool that promotes utilizing social science-backed frameworks to influence behavior change and inspire more people to eat vegan.

Jenny Canham, Director of Outreach and Engagement at Animal Outlook, said, “As consumers, the most impactful way we can help animals, humans, and the planet is by going vegan and empowering others to do the same.”

Animal Outlook states that one person eating vegan saves approximately one animal life, 1,100 gallons of water, and 30 square feet of forest every single day. The organization has reached millions with its messages encouraging people to go vegan through its undercover investigations, advertisements, outreach, and campaigns like VegWeek, celebrating and encouraging people to try vegan eating.

Canham continues:

“We all have the power to make a difference with the everyday decisions we make. Although vegan eating has certainly increased in popularity over the past few decades, we need it to become more normalized in order to help animals and the planet at the rate we so desperately need.

Every time we choose to eat vegan or talk about veganism with others, we’re taking action for animals. This is the message we want to spread far and wide.”

Upon signing up to the Animal Outlook Network, advocates receive access to free, online training courses that teach the key issues with animal agriculture, including how it impacts animals, humans and the planet. They also receive training on the key principles of behavior change, and how to use this to help animals.