So if a natural flavor isn’t “natural” what the heck is it? That’s a good question.

If you aim to eat a diet rich in nutrient-dense whole foods, then you probably take extra steps to avoid ingredients like food dyes, MSG, artificial flavors and preservatives.  However, the term “natural flavor” found on a wide variety of organic, gluten-free, and all-natural packaged foods, typically doesn’t sound the alarm for most health-conscious consumers.  After all, a natural flavor sounds like something natural, doesn’t it?  Sadly, this is often not the case.  >>MORE